On what planet is having only one place to buy anything a good thing for competitive pricing?
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Six of One, Half Dozen of the Other
Microsoft doesn't like the idea of Yahoo and Google coming together, big surprise there. Yahoo President Sue Decker defended the deal in a Reuters interview last Friday by saying tests had concluded that Google serving ads into Yahoo wouldn't prevent the expansion of Panama. She's right: weak technology is preventing Panama expansion, not Google.
By the way, I'd love to take a look at the raw data from those tests.
Yahoo is quick to point out that it will control the flow and frequency of Google ads in search results. Much in the same way, I control the flow of oxygen into my bloodstream. I can stop breathing any time I want. 数据挖掘论坛
I have just one question for Ms. Decker: if you can turn it on and off and you want us to believe you have all the control, why are you doing it at all? 数据挖掘实验室
Of course, the option still exists for Yahoo to partner with other third parties to "backfill" search revenue. History has taught us that mixing search ads into results go together like peanut butter and pickled herring, so why not go for it?
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Winners, Losers, and Loners 数据挖掘交友
The bigger picture here is the ongoing battle for display advertising dollars. With revenue sourcing issues out of the way, Yahoo can focus on dominating the display world, or simply wait for Google's program to gain critical mass and start serving Google ads. 数据挖掘论坛
At the end of the day, big agencies might win, because buying search advertising from one source is much simpler than trying to manage multiple search buys. Online media integration will be easier, and thinking (as it relates to search advertising) will no longer be necessary. Google can simply tell us what to think and where we should go to find ourselves. 数据挖掘工具
I can understand why Yahoo is bleeding talent. As a long time supporter and fan of Yahoo, even I feel a bit betrayed; I can't imagine the rage some Yahooligans must feel. Are we still saying Yahooligan? Maybe Gooligan?
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Yahoo wants us to believe this is simply a partnership to help build revenue while they continue to build a portal. Some advertisers don't think prices will increase. Wake up people, the emperor of Jonestown is buck naked and the only thing we've yet to discover is the flavor of the Kool-Aid.
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