Yahoo wants to be in bed with Google. Google wants to own the bed, the house, and the landing strip in the back yard. Probably the most talked about yet least understood marketing collaboration in the history of the Internet, the Yahoo/Google remarriage has everybody in the business buzzing. 数据挖掘论坛
We're just ahead of three years since Yahoo severed its relationship with Google and, like so many other ill-fated toxic relationships, it seems the two information access portals can't stand to be together or apart. 数据挖掘工具
Maybe it's a great way to push Microsoft away. On the other hand, inviting Google in for a short-term romp might just shut Carl Icahn up. Who cares if Yahoo outsources its search advertising to Google? You should, and here's why.
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Morons and Their Money 数据挖掘实验室
What's that old saying about fools and their money? Overstock.com's VP of Tactical Marketing Geoff Atkinson told Bloomberg that the partnership between Google and Yahoo should help the relevancy of advertising on Yahoo.
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Elsewhere in lunacy, Maurice Levy, the chairman and chief executive of agency giant holding company Publicis Groupe, added that the deal would be "very positive." This is the same guy who announced a "partnership" with Google early this year.
Partnership is a lovely term as it covers all manner of good and evil while saying exactly nothing in the process. Agency managers I've spoken to recently are still struggling with Google's arguably one-sided advertising terms and conditions. 数据挖掘交友
Maybe the negotiations will go better once Google is the only place to buy search ads. Maybe Hillary Clinton will get back into the presidential race as well. I hear the American dollar is about to mount a giant comeback against the Euro, too.
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Government Action?
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Anti-trust regulators haven't yet commented on the proposed initiative. Just a wild guess here, but the details of the relationship would first have to be laid out in detail before any regulatory commission could take action.
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At this point, the deal is sufficiently (and by design) so vague, even the Yahoo managers I spoke to last week were wondering what to tell their biggest clients. Way to go, Yahoo. Nothing like leaving your managers in the dark while attempting to drench the industry in happy gas. Thank goodness your best people aren't running out the door. Keep up the good work. 数据挖掘研究院
Levy and Atkinson can both be counted in the group that doesn't think search ad prices will increase as a result of the proposed alliance. Newsflash: prices are increasing with or without the collusion ... er ... co-opertition, I mean collaboration.
