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Canada Cares the Most About the Next President
Predictably, as the chart below indicates, U.S. allies seem the most interested in the election (Canada, U.K., etc.). 数据挖掘研究院
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Global searches index even higher for Obama over McCain by a 4:1 ratio, possibly indicating the world is ready for change.
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In the United States, not surprisingly, the most searches for Obama and McCain come from those living in Washington, D.C. Same holds true for college towns of Austin, Texas, and Raleigh, North Carolina, indexing within the Top 10 primarily due to the youth being so involved in this election.
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How Can I Use This for my Brand? 数据挖掘实验室
McCain and Obama are trying to build up their respective "brands" in the eyes of voters. They must answer questions such as if it's better to print "Obama" or "Barack" on promotional posters. There are 3.5 more searches done on Obama than Barack... pretty helpful information.
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Google Trends can be used in the world of business to help guide companies in making strategic decisions. Should Coke use the term "soda pop" or "soda" to describe the products on its Web site? What regions in the world search on Coke more? Pepsi? 数据挖掘研究院
I'll go into more specific examples and applications Google Trends has for businesses in a future article. In the meantime, it'll be interesting to see the role that search plays in the search for our next president. 数据挖掘工具
