Right now, the “bar is really being set” by Microsoft's AdIntelligence tool, which is an Excel plug-in, Goldman said. It allows users to put in keywords and find out — month by month — the number of searches through Live search for each term, he said.
“You have absolute data coming from Microsoft vs. relative data from Google,” Goldman added.
When asked if Google might consider releasing exact search-volume figures in the future, a company spokesperson responded, “We are always looking for ways to improve upon our products, but have nothing to announce at this time.”
|
