Successful Site Architecture Workshop

Successful Site Architecture Workshop 数据挖掘研究院

SEO Workshop

数据挖掘研究院

Wednesday, October 24, 2007

Spaces Limited 数据挖掘研究院

8:00am-12:00pm 数据挖掘研究院

A Web site's information architecture and technical architecture are critical to its success in natural search results - and are important elements of paid search success, too.
Topics covered will include

• Technical Architecture of your Web site
• Information Architecture of The Web As A Whole
• Information Architecture of Web Search Services
• Information Architecture of Your Web Site
• Information Architecture of Your Web Site Pages

We'll be looking at issues like:

数据挖掘研究院

• Dynamic URLs & Dynamic Content
• HTTP and HTML
• Redirects
• JavaScript
• CSS
• Frames
• Cookies
• 404 Handlers
• Linkage Problems
• robots.txt files and Robots Meta Tags
• Multiple languages, domains and sub-domains
• Canonicalisation and Normalisation
• Duplicate Content Issues
• Search Engine Spam and How To Avoid It

  数据挖掘研究院

If you are responsible for any of the following then this workshop is for you:

• site hardware and software selection or maintenance
• site design or production
• site coding or maintenance
• search engine optimization

The site architecture is the foundation upon which all other elements of the site itself are built. Mistakes made at this stage can prove costly to fix later, and will seriously inhibit your chances of success in the meantime. Don't make those mistakes. 数据挖掘研究院

Alan Perkins heads the Search Marketing division at SilverDisc Limited, a company he co-founded in 1993, where he manages both organic SEO and paid-placement PPC strategies.
Alan has been working in the electronic marketing industry since 1990 and in Search Marketing since 1995.
Alan specializes in dynamic sites. He has written numerous articles in this area and has provided consultancy over many years to clients who need to overcome problems caused directly or indirectly by their dynamic sites.
In addition, Alan has developed a number of worldwide patents in search engine technology. He has also been a regular speaker at Search Engine Strategies since 2001, consistently achieving four-star rated sessions. He is also an administrator at the High Rankings Forum, a popular search marketing forum. 数据挖掘研究院