Link and Reputation Workshop

Link and Reputation Workshop 数据挖掘研究院

Link Building 数据挖掘研究院

Wednesday, October 24, 2007 数据挖掘实验室

Spaces Limited

数据挖掘研究院

8:00am-12:00pm 数据挖掘研究院

Searchers and engines alike are more likely to use and recommend your business if there are more third party sources recommending you in the correct context. This workshop looks at the misnomers of link building and brings the concept of link building away from search engine manipulation and back to sound marketing principals. The workshop will start with the ways in which you can build up an "audit" of a site's link structure and strategy, with a view to developing a coherent link and reputation development strategy that transcends search engines whilst remaining sympathetic to the way in which they aim to work.

数据挖掘研究院

  数据挖掘研究院

This workshop is for PR professionals, brand managers and marketers responsible for building or managing online brands as well as in-house search marketers looking to avoid the pitfalls of link building from a search engine perspective.

You will be able to create more avenues for your business to get seen in the right place, at the right time on the Internet and have more confidence that your link building will not be detrimental other to areas of your business. You will also be able to quickly and visually relay the effects of link building to a non-internet savvy senior audience. You will leave armed with new tools and methods for building links and managing your reputation online. 数据挖掘研究院

• You will learn how links and reputation are inextricably connected
• You will understand the intrinsic value of a "link" and the difference between a link that potentially "penalizes" a search market effort from one that enhances a search marketing effort.
• You will have more ways to investigate and measure online link value and reputation
• You will learn how to go about creating a link building strategy which is unique to your business and brand values

Dixon Jones has been a speaker at SES conferences since 2002 and is the Managing Director of Receptional LTD which provides a tailored Internet Marketing consultancy for many organizations in the UK, having carried out tasks for groups as diverse as Nokia, Daily Mail Group and MoneyCorp. Receptional also works closely as a partner and advisors to Leisure Direction in the travel industry. Dixon Jones has talked internationally about the importance of online Link development for six years. Receptional formed in 1999 when a Large London property asked Dixon to look at why no serious prospects were looking at their website. Since then, one in three occupants in the large property in Mayfair found their temporary home via the Internet - clearly a dramatic turnaround. Dixon Jones is also a moderator on Webmasterworld

数据挖掘研究院