A Look at the Next Generation of Search?

I stopped by the AlwaysOn Media conference in New York yesterday, to check out a "next-generation search" session and a panel on keyword advertising. The first thing I realized was that I should have hid my name badge, or registered under Incisive Media instead of "Search Engine Watch." I quickly realized I was swimming with VC sharks, who smelled money and wanted to know what was hot in search right now.