Couldn't Google make it so that you could only get charged for one click per day from the same URL? Wouldn't that help eliminate click fraud from competitors?
Thanks,
Kristin
Thanks,
Kristin
Yes Kristin - that would be one method.
However -the issue becomes one of logistics -out of all the IP addresses that clicked on your ad - which of these IPs are your competitors?
The other issue to bear in mind is that competitors who click on your ads are ignorant of how Google ranks your ads. Its a function of many things - including the click through rate.
https://adwords.google.com.au/selec....html#campaign2
A competitor clicking on your advert is effectively improving your click through rate - which effectively lowers your bid cost. So although an ignorant competitor may think he is doing you harm - he is in fact doing you nearly as much good....
However -the issue becomes one of logistics -out of all the IP addresses that clicked on your ad - which of these IPs are your competitors?
The other issue to bear in mind is that competitors who click on your ads are ignorant of how Google ranks your ads. Its a function of many things - including the click through rate.
Quote:
| Ad placement is based on a combination of maximum cost-per-click (CPC -- how much you are willing to pay per click) and clickthrough rate (CTR). This means that if you earn a higher CTR, you are rewarded with a lower actual CPC. |
A competitor clicking on your advert is effectively improving your click through rate - which effectively lowers your bid cost. So although an ignorant competitor may think he is doing you harm - he is in fact doing you nearly as much good....
