“Google’s analytics allow you to improve your site and drive ROI with sophisticated analytics that are free and easy to use,” Mr. Calegaretti said. 数据挖掘研究院
PodZinger’s got a different twist.
“Audio and video search will soon be the new central organizing pipeline,” said Alex Laats, president of PodZinger, Cambridge, MA. 数据挖掘研究院
For the user, PodZinger makes audio and visual search easier. In addition, it does a quick skim of the text, making the results more relevant. 数据挖掘研究院
PodZinger allows content creators to be discovered and therefore make more money, Mr. Laats claimed. 数据挖掘研究院
Advertisers can benefit from PodZinger, too. Playback ads are more relevant, effective, trackable and they don’t go stale, Mr. Laats said.
