Generating and/or serving local area advertisements, such as advertisements for devices with call functionality
Inventors: Shumeet Baluja and Henry A. Rowley
US Patent Application 20060149624
Published July 6, 2006
Filed on December 30, 2004
Abstract 数据挖掘实验室
Sets of local, (e.g., online) ads may be generated by obtaining sets of information about (e.g., local) establishments, each set including a business address information and/or a telephone number, (b) determining, for each of the sets, a location using at least one of at least a portion of the business address information and at least a portion of the telephone number, and (c) generating, for each of the sets, an ad that includes targeting information that targets the serving of the ad to queries related to the determined location. A query, including information about a location of a client device, may be accepted and at least one of the generated ads that includes targeting information that targets the location of the client device may be determined.
How does a local search determine which document is the most relevant and authoritative one to return at the top of a local search list? A number of factors are considered in this next set of described processes. 数据挖掘研究院
Authoritative document identification
Inventors: Daniel Egnor and Geeta Chaudhry
US Patent Application 20060149800
Published July 6, 2006
Filed on December 30, 2004 数据挖掘研究院
Abstract 数据挖掘研究院
A system determines documents that are associated with a location, identifies a group of signals associated with each of the documents, and determines authoritativeness of the documents for the location based on the signals.
