Automating the approval process for paid ads could benefit Google and advertisers. What would such an approval process entail? The next document identifies a number of issues involved in approving an ad, and in followups on advertisements. It also describes a whitelist for exceptions to some of the policies that may keep ads from being approved.
Advertisement approval
Inventors: Gregory Joseph Badros, Robert J. Stets, and Lucy Zhang
US Patent Application 20060149623
Published July 6, 2006
Filed on December 30, 2004 数据挖掘实验室
Abstract 数据挖掘实验室
An advertisement for use with an online ad serving system may be automatically checked for compliance with one or more policies of the online ad serving system. If the advertisement is approved, then it is allowed by be served by the ad serving system. Follow up checks of the advertisement may be scheduled. One follow up check may be to test a landing page of the advertisement for compliance with policies. If the advertisement is not approved, hints for making the ad comply with one or more violated policies may be provided to an advertiser associated with the ad, and/or an ad serving system customer service representative. Determining whether or not to approve the advertisement may include determining violations of one or more policies by the advertisement, and, for each of the violations, determining whether or not to exempt the violation. 数据挖掘实验室
Google Local Patent Applications 数据挖掘研究院
The following patent applications primarily look at local search, though some of the processes described within them may have broader reaching implications, such as the one on visual segmentation of information on pages.
Businesses associated with a specific location often don′t use paid search as part of their advertising strategy. This first patent application thoughtfully goes into some of the reasons why, and explores ways to make it a more attractive medium, including expanded pay-per-call functionality, as well as providing information such as business hours and types of payment accepted.
