There is a special name given to certain strategic actions. This name is a rising-tide strategy. As the tide comes in, it raises all the ships in the harbor. The tide does not discriminate; it raises the dingy, the canoe, the yacht, the warship, and the ocean liner. The single action of the incoming tide raises all ships. All of them, by no action of their own, enjoy the effect of the rising tide. 数据挖掘实验室
A rising tide symbolizes the strategic notion of leverage. Leverage is what gives strategy muscle. Leverage means that you do one thing but multiple benefits derive from it. Typical words used to describe leveraged events are reuse, sharing, economies of scale, economies of scope, cascading, cloning, duplicating, layering, amplifying, and multiplying. Mathematically, the value of leverage equals individual payoff times instances of payoff.
Data warehousing supports a rising-tide strategy. By the single action of making information readily available to employees, we can bring benefits to all the employees as they go about their daily work. Hundreds of times everyday, employees solve problems, make decisions, control processes, develop insights, share information, relate to others, and attempt to influence others. All of these actions can be made more efficient and effective if better information is made available in a timely manner at the point of need. This is called informating your business. Data warehousing informates the business.
Rising tide strategies are cherished strategies. They are cherished because of the multiplier effect. So while it is excellent that data warehousing permits you to compete in time, what is remarkable about data warehousing is that it can permit all of your employees to compete across time. The single act of making information available creates distinct strategic leverage for the business. You have the ability to further increase your leverage by increasing the amount of data available and the number of employees to whom it is made accessible. Data warehousing is an awesomely powerful rising tide strategy. A strategy that is most effective when the tide is kept as high as possible and raises as many ships as possible. 数据挖掘研究院
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