market mechanisms which increase both search relevance and revenues for all
participants. In general, search marketing places new and challenging
demands on marketplace design in electronic commerce. The primary goal of
the proposed special issue of Journal of Electronic Commerce Research is to
foster research on the interplay between economics, marketing, computer
science aspects of online advertisement.
RESEARCH QUESTIONS
We invite scholars and professionals from a broad range of disciplines to
submit to this Special Issue. Papers may encompass any or all of the
following: theoretical analyses, modelling, simulation, and empirical
studies. Authors may examine different aspects of sponsored search and
online advertisement in any of a variety of possible contexts. Special
topics of interest include, but are not limited to, the following:
* Economic and computational design of sponsored search auctions
* Detecting Click Fraud 数据挖掘论坛
* Search relevance
* Online ad placement on search results
* Understanding why consumers click on sponsored search
* Bid ranking mechanisms
* Use of algorithmic mechanism design in sponsored search
* Pricing mechanisms for selling online ads
* Contextual online advertising
* Local search
* Search engine marketing
* Incentive compatible pricing of keywords online
* Marketplace design for sponsored search
* Efficiency of online advertisements in forming users’ purchase behaviour
* Understanding metrics for assessing conversions online
* Data mining for online advertisement and sponsored search
* Standards for click quality
* Use of machine learning in sponsored search, search relevance and related
topics
Important Dates:
Deadline for Submission: March 1, 2007
Paper acceptance/rejection: June 1, 2007
Revised paper submission: August 1, 2007
Final paper submission: September 15, 2007
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