What Search Marketers Need to Know About Agencies
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作者：unkonwn
时间：2004-11-22
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Develop and support its own technology? To make intelligent decisions, your online marketing partner needs access to tracking. And well-developed technology streamlines mundane tasks, letting your team focus on strategy. A company that develops its own technology has the knowledge to adapt it to your needs and provide support during implementation and service. Those that don′t may withhold services you need or charge you for time-consuming tasks that should be automated.
View your relationship as a long-term campaign? Though you may see results quickly, marketing strategies involve continuous monitoring and management. Furthermore, if a company talks only about short-term position increases, it may not be using best practices.
Provide timely, accurate reporting? Understanding your return on investment is critical in online marketing. Your online marketing partner should provide you and your project manager with tracking and reporting so you can understand what′s working and what isn′t.
Share case studies, testimonials and provide references? Can this company do what it says it can? Is it easy to work with? Find out from people who share your side of the table.
Clearly explain the cost, duration and cancellation options in its contract? Clients tell us that clarity in work agreements is rare. Nail down the details at the start so you manage the expectations of your organization as the project unfolds.
Offer "too good to be true" promises? Today′s snake oil salesmen promise top billing on Google in 30 days, then disappear with your money when Google bans your site. A reputable firm answers your questions, provides references, outlines a clear process of work and is open and honest about what it does.
