Costs should not be a decisive factor because spending more money is worth it, even if profits rise by a mere 10 percent, he said. ClickShift (www.clickshift.com) will not disclose a list of its search clients. 数据挖掘研究院
Lisa Wehr is CEO of Oneupweb, Lake Leelanau, MI, which provides SEM/SEO for marketers like Unisys, Maritz, Schwan′s and Imagistics. She thinks that company size does not matter.
"Performing SEO/SEM properly spans the entire industry and does not discriminate," she said. 数据挖掘研究院
Oneupweb recently created a new recipe for ensuring that marketers′ online partners are SEO/SEM experts (see below).
Partnering with an SEM firm is like hiring a new member of your team, said Peter Hershberg, managing partner of Reprise Media. The firm provides SEM services for marketers like Microsoft, The Princeton Review, Los Angeles Times and Guess. 数据挖掘研究院
"It′s hard to get a sense of what to truly expect from an interview, so it′s in your best interest to check their references thoroughly," he said. "Good, established firms should be able to provide a list of clients willing to share their experiences." 数据挖掘研究院
Oneupweb on Finding a Search Partner
Once you decide that your company needs an online marketing agency, how do you find someone who can help build your online business? Some of our clients have shared their horror stories of online marketing relationships gone sour. Here are tips on avoiding those costly relationships. Does the company ...
- Have more than one answer to your marketing challenges? What′s valuable about integration is that many campaigns work together on one issue. Find a partner with enough vision to oversee how it all works together. For example, how can banner ads, search optimization and pay-per-click ads work together to expose your company to a broader target audience?
- Leverage the enterprise′s experience to your benefit? Ask how it cascades a lesson learned on one client across all its teams. Visionary firms systematize collaboration. They design their office space, processes and training programs to make it easier for many minds to contribute to your campaign without complicating your customer experience.
