INTERNATIONAL. Miyowa has announced that major French mobile carrier, Bouygues Telecom, has deployed its MoveAd Mobile Instant Messaging advertising solution. Taking Miyowa’s industry leading MIM solution MoveMessenger to the next level, MoveAd enables operators and brands to include dynamic advertising in their mobile instant messaging services.
Designed to make maximum impact, yet be unobtrusive, MoveAd covers three main advertising features: display on MIM idle-screen, on pop-ups and dynamic tabs, and on virtual contacts. It provides an open and scalable solution that delivers advertising monetisation features on both the client and server sides. As a result, Miyowa is a direct and unique connection for major mobile advertising companies. 数据挖掘研究院
Olivier Laury, Director of Content at Bouygues Telecom commented: “This formula is entirely aimed and packaged for advertisers. We have very high hopes for the pilot of MoveAd. A fully-packaged service, it enriches mobile IM by providing a very powerful, mobile-centric advertising solution.”
Stéphane Hareng, Vice President Strategic Marketing & Customer Operations of Miyowa, said: “Miyowa continues to blaze the MIM trail. We are the first to bring advertising services to mobile instant messaging. We truly believe that mobile-centric advertising services are the way forward and a successful pilot such as Bouygues will only reinforce this.”
Note: Miyowa is the European leader in rich mobile Instant messaging and entertainment for communities. Miyowa provides mobile operators and portals with a white-labelled, scalable range of Instant messaging related content and services. Since 2003, the company has developed a thorough expertise in federating mobile operators' and portals' communities.
Miyowa created the first handset independent universal end-to-end client messaging technology, compliant with all major existing standards: MoveMessenger.
With the official support of the major Instant messaging brands, Miyowa allows operators' customers to access their preferred messenger and multimedia content. 数据挖掘实验室
